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Monday, July 15, 2024
Marketing

4 ways to advertise a product or service in 2023

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In today’s fast-paced digital world, where advertising techniques are constantly evolving, it’s easy to overlook the tried and true methods that have proven their effectiveness time and time again. One such method is hanging banner advertising, which continues to be one of the most well-known and widely used techniques in the industry.

By creating a compelling design that aligns with your brand identity and showcases the product or service you want to advertise, you can be confident in capturing the attention of potential customers.

However, simply releasing a new product or service may not be enough to generate the desired buzz and sales. Here are 4 ways to advertise a product or service in 2023.

  1. Use Banner Advertising

Unlike fleeting digital ads that can easily be scrolled past or overlooked, a well-placed banner can make a lasting impression. Whether displayed in high-traffic areas, at events, or in targeted locations, banners have the advantage of being physically present, ensuring your message reaches its intended audience. The visual impact combined with a well-crafted message has the power to captivate passersby and pique their curiosity, leading to increased brand awareness and customer engagement.

Moreover, hanging banners and DOOH offer versatility and flexibility in terms of size and placement. They can be strategically positioned in areas where your target audience is likely to be present, such as shopping centers, trade shows, or community events. By leveraging their prominence and eye-catching nature, you can effectively communicate your brand message and generate interest in your offering.

In a world saturated with digital noise, hanging banner advertising serves as a refreshing reminder that sometimes simplicity and tangibility can make a lasting impact. So, embrace the power of this classic advertising technique and witness how it continues to captivate and engage audiences, proving that the old ways are indeed the best.

  1. Use a Special Introductory Offer

Instead of only releasing your new product or service, release it with a limited-time promotion. This transaction can take several forms, including discounted pricing, reduced-rate bundle or package, joint promotion with a complementary business or voucher, and coupon with purchase, for example.

However, you have to let your customers know that it won’t last forever. Customers with limited purchasing power will feel an urgency to purchase.

  1. Spread the Word via Email

Did you know that more than 3 out of 4 email subscribers have made a purchase after receiving an email marketing message from a business? Email is an excellent way to spread the word about your new product or service. It also helps a lot to get your first subscribers.

You can run an email campaign centered on this new offering—perhaps as a series of emails leading up to the launch date. Alternatively, you could make it the focus of your next email newsletter. This email could be sent to everyone you want to, or it could be a subscriber-only offer.

A few tips for email marketing:

  • Focus more on the ultimate value of the new product than its features

  • Highlight the offer in your subject line

  • Use preheader text to introduce your product or service immediately

  1. Post on Social Media

If you’re using any of the above tactics to promote your new product or service, make sure to publicize your deals and offerings on your social media accounts (as many of the companies did in the examples above). This is a simple way to reach your target audience, and your followers can easily share your post on their own social media profiles.

Customers/prospects can also ask questions about the product in the comments section. Their inquiries and your responses can serve as an organic FAQ. The post can include a link to a landing page or blog post with additional information.

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If you have a specific target audience or a large following, you may want to include a custom hashtag in your promotion post. This will not only broaden the reach of your campaigns, but it may also encourage customers to share posts and photos to their accounts with the custom hashtag. And you already know what that means: user-generated content that can be used to entice even more people to try out your new service or product!

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