As an entrepreneur, you have made a product that you can really be proud of. Unlike the wannabe capitalists, you took the notion from concept and carried it out into a tangible thing that you can really advertise. You are already numerous steps ahead of the entrepreneurs who managed not to succeed. Now that you have made a few dollars selling the item, you may desire to take that traction in some other direction. Logically, the next step you may be contemplating is getting the product into shops. And the one thing in that equation is making the line sheet.
A line sheet is a doc that is just a page or two and has all the details about the items that a decision-maker requires. This powerful line sheet can be offered by hand or by email, and they are an excellent tool for getting the item into shops.
Before you start approaching retailers and distributors, it is significant to think about what is the correct approach for you. For example, as a small local business, you may make use of the Venn diagram for comparing and contrasting the similarities and differences between the separate vendors. You will utilize the diagram for honing in on businesses you desire to target with the line sheet.
What’s A Product Line Sheet?
Basically, a line sheet is like a page from the item catalog of your products in the store. When you merge numerous line sheets together, you can make a product catalog. A few of the methods you can utilize line sheets for promoting the business:
- All of the items so individuals can place their order, particularly the retailers who desire to place the wholesale order, it is gonna be one of the primary things they ask if you reach them for stocking the products
- Seasonal line sheets, for example, Valentine’s Day range.
- Christmas line sheets
- Feature a new items range that is launching (or if you do some new product range each fall, summer, etc.)
- Leave a business’ or drop in mailboxes so individuals can order from you via email or over the phone.
How Can You Group The Products?
The fantastic thing about having a customizable Product Line Sheet Example is that you can easily make something that’s exactly how you desire it to be. You can select whatever order to place the items in. If you desire to make use of the same page layout for all of its pages, you really can, and if you desire to make use of diverse layouts, you also can; it is completely up to your preference!
A Few Groupings Could Be:
Feature style pages (i.e., one or two photographs for each page with the longer descriptions) for:
- The newest product
- Discontinued/last chance/low stock
Multiple Products Per Page For:
- New launches by month
- Items grouped by color
- Grouped by brand
- A complete product collection on a page
- By pattern
- By size. If you sew something by hand, for example, cushions, you can really place all your square cushions on a page, and the rectangular ones on some other
- By material
- Launches by type for example, if you sell clothes, all of the shirts on a page, all of the shorts on some other page
You can also combine it and have some feature style page beside the page with several items.
How Many Pages Ought To A Product Line Sheet Be?
Again, that is totally up to you, and it really relies on how many items you really have. We always suggest selecting larger item photographs and a longer lien sheet but without going over forty pages (because then individuals are likely to begin losing their interest), so preferably you’d comprise a combo of the item layouts, a few with many products on a page (for example if they are similar or all part of the same collection), with the feature pages that display only one or two items and with large photographs interspersed between.
If you’ve many items and some diverse product lines, you may desire to separate them into numerous catalogs so individuals can filter down to glance at just the ones that they are really interested in.
What Kind Of Photographs Should You Make Use Of?
A plain white background should be included. Try a website like FotoFuze if you require some assistance doing so. If you’re a busy background with things that are just props and are not comprised, then it is not gonna translate well when you’ve numerous items on the page as the photographs can really become quite small. You can utilize photographs that are in a setting or have a scene, for example, displaying how to utilize the item on one of such feature pages. But keep the key photographs very simple and clean, so they concentrate on the items.
What Kind Of Business Requires A Line Sheet?
Any company that sells anything! A few examples:
- Party supplies
- Apparel and clothing
- Handmade items
How To Create A Line Sheet?
Once you start, here’re some tips to make a great line sheet:
Comprise All Your Essentials:
There’re several parts to an awesome line sheet, and it is significant that you can cover all the bases. Any individual who gets the line sheet ought to have all the details they have to acquaint about the product. Here are some things you ought to comprise:
- Any documentation that can highlight the advantages and the appeal of an item, like any patents you may have
- Contact information
- A snappy and short product description
- Numerous item illustrations and/or photographs (if the item is still in the prototype phase, be certain to employ a professional designer for making the best quality rendering)
- Details on where an item can be bought
- A CTA that explains the next steps for the interested receivers
Each lined sheet you make ought to be customized for matching the distributor or retailer you are pitching. At times, the tweaks you will have to make will be slight, but yet, it goes a long way towards drawing potential customers. There’re also numerous diverse reasons for the line sheet. For example, you can utilize it as advertising material (like a handoff at an event or a conference) and even send it off to different publications for the PR strategy.
Irrespective of how you decide to utilize it, everything ought to be tailored for suiting the publication you are sending that to the event you are attending or the ones you are interested in pitching. Model your one-sheeter’s layout for matching the aesthetic of the business or magazine you are attempting to draw. It comprises color, typography, and graphic style.
Keep It Simple:
The line sheets are not destined to be overcomplicated; it should be simpler. After all, such sheets are just a simple method of you displaying the advantage of the item compellingly. If you have a line sheet with a product description that is numerous paragraphs, the odds of capturing attention are less. Utilize a standard 8*11 paper, and communicate the intentions efficiently and quickly.
Graphics Convey Details:
Visual data and infographics are one of the most significant aspects of the line sheet. In fact, offering graphics to go with the text can really make individuals 323 percent more likely to comprehend and remember the details. Infographics are also 3x more likely to be shared on social media than other kinds of content, which is pretty solid evidence that individuals like to connect with them.
Place such infographics on a diverse part of the page than the key focal photograph. It’ll make sure that they have the space required to make a point truly. Bold colors and short, large bursts of texts are fantastic methods for incorporating the data into the graphic, but make certain that the color scheme is consistent and does not clash with the other pictures on the page.
Utilize Text In Small Chunks:
Speaking of the text, it ought to always be utilized in small chunks. Make certain that you’ve no paragraphs longer than three to five sentences. Keep such sentences sweet, short, and to the point. If you make a text wall on the page or try to provide too many details, individuals are not even gonna desire to pick it up. It’ll look like too much work for them to do, and it would not be engaging enough to keep the attention.
Keep in mind that the product line sheet is intended to provide individuals a taste of the services. You do not have to go into detail with that! Instead, encourage individuals to get in touch with you or look at the site for more details. When they do, you will be capable of providing them a longer pitch and a complete comprehension of what you are all about.
Take A Glance At Other Line Sheets:
One of the fantastic things you can carry out to evade a few chance-losing errors is to take a glance at how other line sheets are being created, particularly in the industry. How are similar businesses advertising their items? What kind of persuasive copy are they utilizing? What colors? How is an item being portrayed? These are a few things you ought to be paying attention to.
Once you begin paying attention, you will see that the line sheets are all around you, and they exist in numerous diverse forms. For instance, you will locate them in magazines or on social media.
Highlight The Primary Advantage:
What’s the biggest advantage of the product? You will require a one-line advantage statement that clarifies why the consumers would desire to buy it. If the advantage is not convincing and simple, individuals are not gonna want to acquaint more. According to the co-founder of InventRight, A great one-sentence advantage statement will do the selling. Do not feel like you need to cram in as many details as possible. It is not supposed to be methodical. In fact, it permits you to get to the point rapidly. Everybody appreciates it.
Print In The Full Color:
If you do not spend on color printing, individuals are not gonna desire to glance at the page. They are gonna think that it is uninteresting, particularly when put next to the other companies that utilized bright colors. Since the human eye is drawn to different hues, it is improbable that you will acquire any traffic from the black & white line sheet.
For any of the methods, we have talked about to be useful; the product line sheet must be printed in full color. The professional printing services will make it happen at a reasonable price. Once the page is printed, you can start to share it and get the max result from the well-created product line sheet!
What Should You Not Do When Making A Line Sheet?
- Do not be text-heavy. Make sure that you have enough balance of imagery and descriptive text. Remember that you have just seconds to acquire a potential customer’s attention and engage them with the message.
- Do not utilize clip art or utilize generic business photographs. Be real. If the picture does nothing to show the product concept, do not utilize it.
- Do not utilize all the space on a page. Evade cluttering the sheet with a lot of graphics, text, and bullets, etc. Lack of white space will put off interest.
After you’ve compiled all the essential contact details and item details, be ready to edit and revise the product line sheet. Even after you’ve begun receiving orders for the item from customers, you might need to make revisions to the line sheet based on the feedback. Select a visually balanced layout and an easily readable and simple font. Contemplate printing the product line sheet on a quality paper that’s heavier than the standard paper.